Discovering, Innovating, Shortlisting Opportunities by Josiah Go
How to See things differently, Think differently and Do things differently
Discovering, Innovating, Shortlisting Opportunities: How to See things differently, Think differently and Do things differently
By Josiah Go
1 Masterclass
8 Sessions
50 Topics
150 Curated Case Examples
30 Countries
15 Teaching Methodologies
The number 1 quality CEOs seek most in future leaders is Innovative Thinking. This is linked to their main priorities; to accelerate digital transformation, improve innovation, and modify the business model (Source: The Conference Board, Dec 2020). This unique 4-in-1 course integrates the interdependencies of discovery skills, innovation skills, shortlisting skills and opportunity-seeking skills in order to help corporate innovators validate their initiatives and remove the guesswork from programs.
It helps participants learn from 150 carefully curated case examples from different industries and 30 countries, further improving their understanding beyond their own industry expertise. It is intended for market leaders, to help them further solidify their market position, as well as new market entrants or challengers who want to leapfrog traditional competitors.
Participants can choose to attend either part 1, 2 or 3 only. However, having a complete perspective would be highly recommended for serious innovators. Best to come and practice in teams.
Please inquire to info@mansmith.net should you wish to enroll for a particular session only:
PART 1 : Opportunity Seeking and Screening
What CEOs seek in 2021
Qualities CEOs seek most in future leaders
8 major ways to spot opportunities
The 9th way (on session 6)
50 Opportunities in a Changing Landscape (How people work, how people live, how people buy, how people play, how people avoid dying)
2 quick ways to validate your discovery
Which of the 18 ideation methods work, which does not?
12 critical lessons on opportunity-seeking
Tip: How to mix online to offline purchase by mixing A.I., creativity, and human emotions.
Tip: How HR can be more innovative and avoid retrenching people
Tip: How to help retailers who closed their shops forever (and how retailers can still extract value even if they have already closed)
Innovation case examples from BPO, packaging, drugstore, chocolates, appliance, garden equipment, herbicides, direct sales, training, scooters, telecom, geotagging, manufacturing, restaurant, beer, election campaigns, acting, retail, ecommerce, transport, food, solar, microlending
Curated cases from Singapore, Colombia, UK, Sweden, Brazil, USA, & Philippines
Selection criteria: Financial vs. Non Financial Decisions
Innovation Portfolio Management
5x4 Innovation Metrics
Identifying gaps
Identifying and mitigating risks in each building block of innovation before implementation
Avoiding Blind Spot Phenomenon
Managing innovation performance: What Stratplan should pay attention to
Tip: How HR can be more innovative in recruiting
Innovative case examples from toys, transport, apparel, cementery, theme park, beer, tourism, gaming
Curated cases from Brazil, France, US
PART 2: Improving Your Discovery Skills
Three questions to ask to get the “secret sauces” of what a person is really thinking
Why people do what they do
The practical way to do Empathy Mapping
Brainwriting
Innovative case examples from motel, bakery, printing, water, soap, school, toys, bike, banking, coffee, hospital, medical clinic, restaurant, banking
Curated cases from Philippines, Denmark, USA, Italy
4 Breakthrough questions
The humility and wisdom to ask
Innovative case examples from airline, school, co-working space, construction, A.I., automotive, outdoor ad, skin protection, cafe, law office
Curated cases from USA, Ireland, China, UK, Australia, Brazil
Observation: Do’s and Don’ts
Thin slicing who are potential buyers vs. nonbuyers
Improving Local Store Marketing through observation
3 Ways to be More Mindful
Tip: How to turn a inventory loss to your advantage
Experimentation: 4 ways to fail fast
Why prototype when you can pretotype
20 techniques to choose from
6 experimentation models
Testing critical assumptions
Good versus bad hypothesis
Networking: 3 key questions to ask your network to find early innovators
Putting It All Together: How to create more dots
11 ways perspectives of top management and board become limited
Insighting iceberg
5 criteria for a good insight
Innovative case examples from cosmetics, appliances, toys, casino, automotive, department store, supermarket, office supplies,
consumer health, chocolate, outdoor ad, elevator, brakes, mental health, IT, phone, medical clinic, HR services ice cream, school, pharma, hospital, insurance, medical clinic, HR services, ice cream, school, consumer health, pharma, detox, food, vending, transport, restaurant
Curated cases from India, UK, Netherland, US, Sweden, Korea, Philippines, Malaysia, Mexico, Italy
PART 3: Mastering Innovation
Innovation Myopia: 7 violations of what innovation should not be
2 elements required to be a true innovation
Value indicators vs vitality metrics
9 expanded concepts of Value
3 major types of innovation
Importance of learning from another industry
3 lenses: Innovation leadership and culture, Intrapreneurship, Big Picture Strategy
4 steps to build innovation culture
Managing the 11 building blocks of innovation culture
Leadership traits for different innovation strategy: Is there a fit?
Resolving conflict between discipline process and creativity process
Can Innovation Culture survive without Innovation Competencies?
Innovation Competencies: The Russian Doll layering concept
Do you need a devil’s advocate in an innovation culture?
Innovative case examples from underwear, entertainment, laptop, courier, logistics, packaging, skincare, coffee, detergent, paper, IT
Curated cases from USA, Taiwan, China, Philippines, Switzerland
Understanding the Big Picture and System Thinking
The importance of Innovation Pipeline and Managers as Innovation Mentors
Innovating in the entire value chain
Crisis-driven Innovation: Learning from the Speed of Pandemic Pivot of these 11 Companies
Combining voice of customers and voice of enterprise
When innovation opportunity is substantially different from the firm’s core business.
Lessons from Mansmith Innovation Awards Winners
Tip: Tourism services during Covid
Innovative case examples from dementia, eyewear, consumer health, bed, water, bank, credit card, tourism, art, hearing aid, coffee, basketball, hotel, IT, restaurant, services, sports, transport, sanitation, distribution, review center, bottled water
Curated cases from China, Spain, USA, Sweden, Thailand, UK, Dubai, Taiwan, Faroe’s Island, Singapore, Amsterdam, Netherland, Philippines, London, Korea
Intrapreneurship: What, Why, Who, How
4 similar traits and 14 differences between Intrapreneurs and Entrepreneurs
Intrapreneurship models
Collaboration: 4 rules, 4 types of people you need, 4 thinking archetypes that need balancing
Agile: The Good, The Bad, The Ugly
Innovation Process
4-Question model
Scammer, Blue Ocean, Mansmith Innovation on Demand, Law of the Opposite
Step Zero: Users are most often ignored by traditional market research and the company’s team
Reframing problems and challenges: What’s wrong with being customer-oriented?
Innovative case examples from wholesaling, beverage, medical device, payment, satellite tv, fiber, exercise equipment, mining, training, bakery, automotive, IT, concept art, toys, beer, banking, fashion, medical check-up, music, LGBT, Trans, menstrual products, credit cards, entertainment, gaming,
Curated cases from the Philippines, USA, Canada, Denmark, New Zealand, India, Argentina, Russia, Belgium
Schedule
April 26, 27, 2023
May 4, 5, 2023
Methodology
15 Methodologies will be used to run this course: Lecture, AVPs, Discussion, Reflection, Homework, Brainstorm, Experience sharing, Debate, Interview, Pre Read, Breakout sharing, Storytelling, Vote, Peer advice, Questioning
Josiah Go
Chairman and Chief Innovation Strategist
The course facilitator is the Chairman and Chief Innovation Strategist of Mansmith and Fielders Inc and the most awarded business educator in the Philippines. With specializations in Business Model, Innopreneurship, Market-Driving Strategy, and Profit Strategy, he earned his executive certificate in Innovation and Strategy at the MIT Sloan in Boston. He is the first Filipino to be qualified and certified as a Blue Ocean Strategist in the Philippines.
Josiah Go is the author of 55-video Business Model Course in Continuum Academy and is the Co-Founder of the Mansmith Innovation Awards, and the Mansmith Young Market Masters Awards (YMMA). Additionally, he is now an independent director of Unionbank.