MASTER INNOVATORS 2024 
This award honors pioneering Filipino innovators who have received significant recognition for their excellence and outstanding achievements locally and globally, and are thought leaders in their respective fields and industries.

DR. CARL BALITA

 Chief Executive Officer of CARL BALITA REVIEW CENTER

MASTER INNOVATOR FOR SERVICE INNOVATION

Dr. Carl Balita, Chairman and CEO of the Carl Balita Review Center (CBRC), is recognized for his groundbreaking work in service innovation. He developed the Neo-Franchising Model, successfully scaling the training industry by franchising review courses. By centralizing content and training, he ensures consistent quality across all locations.

Under his leadership, CBRC has expanded to over 200 branches worldwide within 10 years, serving thousands of students annually and producing top-performing graduates. Dr. Balita’s approach has set new benchmarks in service delivery, establishing itself as a leader in both education and social responsibility.

Ladies and gentlemen, our Master Innovator for Service Innovation, Dr. Carl Balita.


LAWRENCE FERRER

President & Chief Executive Officer of BAYAD

MASTER INNOVATOR FOR BUSINESS MODEL INNOVATION

Mr. Lawrence Ferrer, President and CEO of Bayad, is being recognized for his innovative approach to digital business model innovation. Under Ferrer’s leadership, the integration of digital solutions has transformed Bayad’s traditional bill payment systems into a business model innovation.

His innovation, called Real-Time Posting (RTP), allows for quick and secure bill payments, so users can see their account balances right away. This system cuts the usual 24-48 hour waiting time for payments to just moments, helping both customers and Bayad’s more than 700 biller partners. Ferrer’s focus on innovation and making financial services available to everyone supports Bayad’s goal of improving life for Filipinos, making him a deserving winner of this award.

And now, let's welcome on the stage our Master Innovator for Business Model Innovation, Lawrence Ferrer.


CARMEN JIMENEZ-ONG

Founder & Chief Executive Officer of MENARCO DEVELOPMENT

MASTER INNOVATOR FOR PROPERTY INNOVATION

Carmen Jimenez-Ong, Founder and CEO of Menarco Development, is recognized for her innovative work in Property Innovation. She created Menarco Tower, a unique building that focuses on health, sustainability, and wellness. Carmen faced many challenges in designing a "healthy building" because no one had done it before in Southeast Asia. She brought together architects, engineers, and builders to make her vision a reality.

Menarco Tower enhances the well-being and productivity of its tenants, positively impacting businesses and communities. Also, the Menarco Vertical Museum gives the public access to quality artwork by contemporary artists, preserving and sharing important stories about the Philippines. Carmen’s efforts are truly inspiring.

Ladies and gentlemen, let’s welcome our Master Innovator for Property Innovation, Carmen Jimenez-Ong.

BENJAMIN YAO

Chairman of STEELASIA MANUFACTURING CORPORATION

MASTER INNOVATOR FOR MANUFACTURING INNOVATION

Benjamin Yao, Chairman and CEO of SteelAsia Manufacturing Corporation, is recognized for his groundbreaking innovation in steel manufacturing. He revolutionized the rebar industry by offering added services, such as bending rebar for clients, which distinguishes SteelAsia in a competitive market.

Yao introduced mini mills in key provinces, making it easier for local builders to access materials at standard prices. His customer-centric approach helps builders by managing logistics and scheduling, saving them both time and effort. With a strong commitment to innovation and cost efficiency, SteelAsia has refined its manufacturing processes, solidifying its position as the leading steel company in the Philippines while supporting local communities and the economy. Benjamin Yao’s impact is truly transformational and inspiring.

Ladies and gentlemen, let’s welcome our Master Innovator for Manufacturing Innovation, Benjamin Yao.